Six checks before entering a language market
Tick the questions you can answer with real evidence. Your selections stay in this browser tab and are not submitted anywhere.
A good translation is not evidence of buyer demand or service capability in a market.
Which unchecked items would most affect your ability to win and serve a qualified buyer? Resolve those before multiplying pages.
Score one candidate market
This is a readiness exercise, not an estimate of search volume. If fulfilment is not confirmed, the market is on hold regardless of the score.
Adjust the readiness indicators.
The score does not compare keyword difficulty, search demand or commercial opportunity between actual countries. Those require current research and local validation.
Why delivery is a hard stop
A high score on language research or technical readiness is not enough if no one can sell and fulfil the service in the proposed country. The delivery question intentionally overrides the numerical score. The other indicators are prompts for identifying gaps, not measured competitiveness or search demand. If you cannot verify what buyers are asking locally, start with query and SERP research rather than commissioning translations.
Choose the next market experiment
Compare one or two serviceable markets using native buyer terminology, genuine commercial result types, costs of supporting enquiries and the substance each market page can provide. Build a complete pilot with a useful offer explanation and a real follow-up route. Only expand once the team has evidence of suitable demand. Hreflang annotations and country folders can support this process, but do not create a business proposition on their own.